Typeface/Classification - The typeface used in this paper system which includes a business card, letterhead, and envelope, is a sans-serif typeface. I believe the type used is the Helvetica family. They use Roman, Black, & Condensed versions of the typeface family.
Object - The type is used in a letter system, including a business card, letterhead, and envelope. This is used by all companies to enhance brand identity. The system is used in communication with individuals, other companies, and more. The audience would consist of whomever may be the contactee.
Font Choice & Layout - Although the typeface used is also used widely among other projects, the way it is used is unlike I personally have ever seen it before. This is a challenge, seeing as how the font family used is one of the most well known and widely used of current fonts available. The key to this simple design that makes it stand out is perspective. The way the type is laid out gives such a simple composition a very interesting twist. The font is kept easily legible, a must for a paper system, while also giving an interesting affect to the eye. The design itself is very memorable, which is a good thing on a paper system, as you want to establish a way to increase the strength of the brand. This simply takes the message they are trying to communicate, which is their personal company information, and makes it memorable and interesting, something not usually done in paper systems because of the simplicity.
Personal Influence - To me, this example of type is extremely creative. It helps me personally in thinking about solving such a simple problem. What can I do, ever so slightly, that enhances the message I am trying to get across? The use of the "X" shape, including perspective, really stands out to me. This helps my work in one main way: to think further on simplicity, do more with simplicity, while achieving the goal of retaining the "simple" value.
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