type classification: All caps sans-serif type face
description: Tall, rounded geometric, modern. This menu insert is in preparation for the re-image of the restaurant. The goal of the re-image is to modernize and update Chili's
enhancement: The modern and clear, easy to read look of the type, along with it being in all caps, ties into the company's goal of updating the restaurants image.
influence: I really like the sleek, tall quality of this type, as well as the cleanness of it. The word shown is FRESH and thats exactly what I think this type represents.
Notice that the cap "S" does not extend above the cap line and below the baseline, making it appear visually smaller than the other characters in the word.
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