1Q84

So I recently came across a TED talk featuring Chip Kidd, a designer at Knopf publishers. (link)
Towards the end of his segment he mentioned the design for a book called 1Q84 that is really remarkable. The story is a bout a girl who finds herself in a slightly alternate universe, almost exactly like hers, but different. The solution to the book cover is this. The actual book had an image of the girl with white text spelling out 1Q84, while the sleeve was printed on velum with the image in the text 1Q84. The end result is the image of the girl straddling two planes just like the story.  I chose this as my entry not only because it is a brilliant design, but because we are working on our own catalog designs in class and can use it as inspiration. It is a reminder to always create designs that tell a story, not because "you like the way it looks."  I plan on trying to use a similar thought process when working on my exhibit catalog.