Object/Audience: the type is used as the logo. It works.
Their audience at that time is a more younger crowd, with the vibrant colors and the fun use of type.
Communication: The packaging changes in color with the type it is but the main type always stays the same. Its fun. It could be the worst food ever but the type and packaging would make me purchase it.
Influence: Its influencing because it shows you that its okay to play with type and packaging and colors. This packaging wouldnt be the norm for stew or curry but its very pretty
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