Sunday, April 6, 2014

Japan Drier : Print Room | Caitlin Landingham

Helvetica being used on the can of Japan Drier, a toxic element used in relief printing inks to help speed up the long drying process. This can probably hasn't changed its design since the late 50s/ early 60s when most commercialized products used Helvetica typeface. 

Helvetica is a widely used sans-serif developed in 1957 by Swiss font designer, Max Miedinger and Eduard Hoffmann. We've all seen the documentary helvetica I'm sure I don't need to give much more of a history. It became a staple for American Industries and was used widely among most business in the 60s. 

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