Monday, April 7, 2014

How Good You Want To Be- Jen Stephenson

Source: Internet
Classification: serif font
Description: This is a poster design I came across that really caught my eye because of the fact that the type creates a 3D letter from a 2D design. There are two font colors that are used to repeat the single sentence "it's how goo you want to be."
Enhancement: The type is serif which I think creates some extra texture in the form that is necessary to create such a 3D design on a flat surface. I also think that it is achieved very well due to the spacing and the use of two colors to create that extra amount of depth. Since the black lettering is going backwards into space, it create the illusion of a third grey color.
Influence: The type is successful and the use of color really helps it. If I were wanting to achieve a look like this I think I would head in this approach using the different colors, angles, and spacing. 

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