Source: NAMM logo from internet
Typeface classification: Block Sans Serif
Description: NAMM is a music tradeshow displaying company's new products for the upcoming year and allows musics a showcase - the typeface is a pretty straightforward thick sans serif with an altered A.
How it enhances the message: the type enhances the image by way of keeping things simple while adding in a small alteration that breaks the image in a pleasant way.
Influence: Again, the simplicity of the image is my main source of influence with this design, it allows easy readability while providing enough interest with the change to the A.
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