Monday, April 21, 2014

Tuaca_Casey Sturm

Source: Bottle of a vanilla citrus liqeur, Tuaca
Classification: San-Serif, modern
Description: Brand sticker of a bottle of alcohol, thin, san-serif, modern type face used, product name has a thin stroke of black going through each letter giving them a ridged look, straight foreword, simple, almost elegant.
Enhancement: Gives a high class vibe with its simple modern type arranged in a more unconventional manner. Simple and elegant the main purpose is to draw the viewers attention and make them want to buy. A more expensive brand of alcohol needs a nicer label/look to it in order to make the customer feel like buying it is worth the price.
Influence: Simple san-serif type can be very elegant and modern looking if used in the right context.

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