Bria Crain: Week 5

I found this example of type on Fonts in Use. It is the cover of a small publication, Design Reporter, that was released in Australia during the 2009 State of Design Festival. It was a critique of and a proposition to the local newspapers—the creators felt that there was a lack of design journalism in the mainstream press, and created Design Reporter in the style of a newspaper to show the need for it. Headlines are set in Greta Grande, a modern serif font. Greta Text, a serif font most similar to the Clarendon type classification, is used for the rest of the copy. The cover is crowded with text, but the layout works because of the size and typeface differences. There is a clear hierarchy in place. The most important elements are the largest, and the high contrast between the thick and thin stroke weight draws attention to the headlines first. The least important information is small and set in Greta Text rather than a display font. I think that using two fonts within the same family was a good choice; they were created to work together and are diverse enough to be visually interesting. I'll keep this example of hierarchy and font choice in mind when handling large amounts of text in future projects. I like that the most important elements are mixed in with the less important elements rather than set from top to bottom, most important to least important.