This week I have selected the cover of one of my dvds. It is the directors cut of the 2003 version of George Romero's Dawn of the dead. a simple font with sort of a semi serif lends a sharp, pointed look to the main type that gives the reader a sense of evil or sinister content. The way it is arranged so that the top of the word "Dawn" is blended into the imagery also gives the viewer the sense that the words themselves are coming from beneath ground, falling in line perfectly with the risen dead or zombie theme. The heirarchy is simple, and obvious as the title of the movie takes center stage as well as being by far the largest type on the cover, but as you can also see, the fact that this is not the original version, but the unrated directors cut is also given some more importance than for example the fact that it is a widescreen version of the film, or the names of the actors.
There is a scratchy quality to the main text that feels dirty and beaten up, further reinforcing the gritty theme of the movie. Personally I see this kind of typography as some of the most applicable to my own style, and I feel like using subtle type features that reinforce concepts of whatever artwork they accompany will be a big part of my typography choices in the future.
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