Tuesday, April 21, 2015

Madison Hanlon


       Blog 11:

I found this use of typography on Pinterest. I love the simple white lettering. I think the spacing between each letter has a good feel. Although you have to look close when reading the nutrition facts, I feel it gets the viewers attention. If I saw this in a store I would definitely pick it up to read it or check it out. I love the simple and clean feel this type has as a packaging element. I love san serif fonts and would love to use it in future projects.

Brooke Garner




Suja is an organic refreshment, packed with vital nutrients, amino acids, omegas and antioxidants. Suja is known as the fastest growing organic, cold-pressured and Non-GMO beverage company in the U.S. This product is for those who are looking to boost their energy and focus, beat cravings, and look and feel better. The typefaces on the bottle include Blanch, Sofia, Sofia Condensed, Ando, and Grota which all work together very well. The text surrounding the main focus of the bottle is crammed together running horizontally and vertically  but does not seem to be distracting. This text includes positive phrases about the product and how enjoyable it will be. The white text over the see-through bottle feels fresh, like the product. I think the colors that were chosen for the packaging are a great choice because it reinforces the vibrant colors of the actual juice. 
Again, I am very interested in packaging, so I will consider fresh packaging solutions for the right products and try to do something different than it's competitors. 






Jessica Prohl


I think it's easy to forget some sort of design decisions or typography consideration went into something we see every day. Each state seems to have their own style, although similar, be it slab serif, san serifs with rounded corners, and everything in between.

Monday, April 20, 2015

Miguel Ramirez - Sharpe's Rifles


This is a photograph of the title of a novel that I was reading sometime ago. Like my previous post, this book also features a sans-serif title, and a serif typeface for the author.

Miguel Ramirez - Night by Elie Wiesel


Cover for Elie Wiesel's book, Night. I decided to post this because of the visual contrast between the tall sans serif used for the title, and the serif in the author's name. Also, the sans serif used in the Night title is similar to the one that I am using on my book's title page.

Deyton Koch #13 (ish?)

This is one of the work shops that I did at Design Ranch:

Wood & Type

A combination of salvaged wood canvases with custom lettering brought to you by Brian Phillips and Bobby Dixon. That pile of scrap wood in your garage or on the side of the road can become something of aesthetic value. Learn how to transform that heap into a patchwork canvas for creative work. On top of that, this workshop will cover the basics of hand-drawn lettering in order to customize your newly constructed wood canvas. From script to blackletter, create custom type for a unique context. 

This is an example of the scrap wood canvases that Brian pre-made for our workshop and an example of Bobby's hand-lettering:



Basically we all just got to pick one of those canvases that Brian made for us, and then Bobby showed us how to graph out a word to plan the sizing and kerning. He gave us some demonstrations and pointers and a bunch of designers just sat in a room and did arts and crafts at camp. It was amazing. 

Bobby's style is very street-artist, as you can see from his black lettering above and slang copy. I have always been inspired by hand-lettering. I love calligraphy and I look up videos and people just throwing this stuff on paper all the time. It was so cool to be able to see it in person and interact with these acclaimed artists. 

This screen print utilizes a humanist sans serif.