Typeface Classification: Sans-Serif Headline (bulky/fat), I will only be analyzing the name "Kremlin".
What is it?: It is a misfortunately named club on the San Antonio River walk. The inside of the club is like any other club. No socialists were seen.
Analyze this piece: So from the typeface itself, which was painted all over the club's outside, I gather that the typeface is inspired from the socialist propaganda from the USSR. Here is a link to the typeface used on a poster from way back when: http://static.theculturetrip.com/images/56-199207-soviet-propaganda-poster.jpg I am thinking that they made the "R" backwards to mimic the Russian characters because they are similar to English characters in a way. However, to keep the type readable they couldn't mess with all the words, so that was a quaint way of illustrating the idea of Russian. The ends of the "K" and "R" are pointed in that way to probably further the Russian vibe.
General Club rant: There is a non-sequitor when it comes to the name of the establishment, the typeface used, and the inside of the club. It was a club-themed club. The only theme applied was in the typeface. What's the point?
How will this influence my work?: This typeface makes me wonder what other movements had it's own style of typeface. These different style of typefaces would definitely aid for themed places such as this that are based off of a time or place. The blocky typeface is also very simple and could be recreated with large pixels if it was not for the arrows at the tips of the "K" and "R". I am thinking about using this type for specific headlines in the future.
Wow you are hilarious. I want to go clubbing with you. (not morgan thomas)
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