Analyze: This is a series of animations by username: Mountstar from Fukuoka, Japan. This project was posted on the site "Behance" and demonstrates action and meaning through graphics and typography. To see the full animation, see https://www.behance.net/gallery/Hidden-typography/6832523.
Even without the animation, Mountstar demonstrates the meaning of the words he has used through his graphics. He used typography as the focal point and uses the graphic to reinforce the meaning of the word. The use of Futura was a good choice, as the sharp edges can either enhance the graphic (such as water) or contrast it (such as lightning). Using a san serif was also an excellent choice, as a serif may have been distracting to the already complex image.
Mountstar demonstrates the harmony of graphics and typography working together to create meaning. All too often I find myself using the graphic as the focal point and the typography as a necessary evil to be shoved to the side. Seeing something like this makes it clear that typography can be a part of the graphics as well.
Great images!
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