DescriptionThis is "coke's" traditional typeface , easily recognizable and used on a variety of their products and advertising .
Object- the coke bottle and its typeface is an iconic symbol , it is present in everything from historical references to art periods to sponsored events. The logo itself has been very lightly manipulated through time but remains one of the most recognizable ones around the world , despite being just a styled type.
Typeface Analysis - I appreciate the simplicity of the type, it has been made timeless due to the company's presence everywhere , however they have managed to make their own aesthetic out of the typeface . The idea of having a hand drawn type was very appropriate during their start up and the nostalgia is still present, making it a very effective. Influence on my work -though it doesn't influence my style or personal taste , the presence and recognition the type has received has a very large influence on my work . I appreciate that they have managed to transcend various cultures all over the world by using a simple calligraphic type.
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