The Walking Dead title on commercial- Sam Popham

Source and Object Description: A really blurry picture of my tv screen showing The Walking Dead title card on a commercial. The Walking Dead is a really great tv show about the zombie apocalypse. (Also, I was working and didn't get to see the episode last night but I heard it was great.)
Typeface Description: Bold, all caps, large and unmistakable. 'The' is sitting on top of the 'A' in 'walking'. The 'the' really isn't important to the title so it's an interesting way to place such a small word. Just saying 'walking dead' is going to get the message across. The typeface is really full of impact and grabs the attention. The sans serif shows it's big and important and informal. It also has a bit of texture in the typeface which gives it a worn out, faded feeling that meshes well with the series but it's hard to tell from the picture.
How does it enhance the message? Boldness and the heavy weight goes well with the foreboding nature of the show. It's tall height also commands attention and to me, is similar to the way a tombstone looks so it works well. The 'the' is in an interesting spot but it somehow works else it would look a bit strange on the 'w'.
How will this influence my work? I hope I can be as full of impact as this. Whenever someone sees this font or sees this title everyone knows something serious and bad is going to happen and there will be lots of suspense. It's extremely effective in getting the tone of the show and I too want to use typefaces that work this successfully.