Typeface: different typefaces (serif and script)
Describe:Bohan Advertising's identity for The The Standard club & restaurant in Nashville. Utilizing opacity and different font sizes and weights throughout the piece.
Analyze: The use of diagonals and a path for the type really create a lot of interest in this piece. The heavy margin keeps the eye from wandering off the page and remains focused on the content. Although the type may seem too busy a sense of sophistication comes across through the simplified color palette. The banners and decorations that are behind the text keep the eye moving throughout the piece without the viewer guessing which line to read next. I believe that could be a difficulty when using this particular style. Organization is key to this design so that the readability is not compromised.
Influence: This style definitely inspires me to try this style. I am always interested in a limited palette and incorporating the "old-style" into a piece really creates an authenticity that we strive to have with every piece.
No comments:
Post a Comment