Tuesday, March 3, 2015

Bria Crain: Week 6



This example of type is a headline for an article in the 2015 Communication Arts Interactive Annual, read by designers around the world. The sans serif fonts—condensed, italic, and bold—were hand lettered (although for the bottom two, it is hard to tell without seeing the edges up close/in person). They are left intentionally rough. The article is about Carson Ellis, an illustrator known mainly for her children's book illustrations. The rough brushed texture and style of the lettering is reminiscent of her illustration style, a sliver of which you can see to the right of the headline on the opposite page. She also uses a lot of hand lettering in her work, so this type treatment is appropriate for an article about it. I would like to work on my hand lettering, and this is a good example of the technical aspects done well—letters are kerned and all are sitting on the baseline, etc. Often, these things are ignored when hand lettering (although when it's done intentionally/for a purpose, it's okay—that's a different story).

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