Monday, March 2, 2015

Decorative flow

I usually don't gravitate towards whispy and obviously decorative typefaces, but the movement and possibility of this particular specimen drew me to share it. This artist creates free flowing linear forms that try to convey each letter form. She uses a serif type for her template and then with a pen carefully illustrates a smoke or fabric like essence to each letter. Especially heading into book design and production, I am very intrigued by this concept. This inspires my design abilities in two ways: it reminds me to take existing things and work/build upon them. It also concentrates my eye for very fine detail, the necessity of detail and the delicate balance between minimal and legible.

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