Art of War - Robert Johnson 3-9-15

My post today is the cover of the art of warfare by Sun-Tzu. The typeface classification is a serif font, possibly times. The title itself is all in large caps, lending heirarchy and gives the reader a sense of importance. Below the golden paragraph rules is a smaller typeface that holds to regular capitalization, and below that an even smaller typeface that lets us know who translated this version.
I wont get into the chinese typography because I know nothing about it save to say that it is in a beautiful vertical contract to the english type, which I find reasonable because both are in the traditionaly accepted format for the region they come from.
The book is designed to appeal to  business people, and leaders of all walks of life, and the stark, simple cover lends a feeling on straightforward intent, no flourishes or illustrations, just business.
I like this style as it communicates clearly without getting too bogged down in aesthetics. In a book such as this, too much embellishment would go against the very nature of the book itself.