The s is curved and enlarged in such a way as to give the visual representation of a large wave crashing over the rest of the word. While there isnt a heirarchy per se, the large S definitely attracts your attention right up front allowing the clever use of the letter form to take highest priority. I enjoy this sort of type treatment as it incorporates pictures with letterforms to bring the point across. The font itself is a very simple sans serif form, which I believe to be univers or futura.
No comments:
Post a Comment