Sunday, January 25, 2015

Ashley Tann

FontsInUse.com

This typography is the title page of a Swedish book called Schiff nach Europa, which was designed by Karl Gerstner and published in 1957. The book is about a transatlantic voyage of the ship Andrea Doria. The typeface used looks very similar to Helvetica, but, as Fonts In Use points out, is most likely Akzidenz-GroteskI love that this was produced in 1957, and yet is still very modern-looking. The typographic solution is so simple: cutting strips of the title and adjusting their placement. But even though it is simple, it is also very effective in communicating what the book is about: the voyage. This typography reminds me that sometimes returning to basics can be the best solution for a design problem. 

Saturday, January 24, 2015

Robert Johnson blog post 1-27-15

As I scrolled through pages and pages of various type examples to find one to comment on for this blog, I came across this old concert poster. The thing that struck me first was the hierarchy of type. From my own untrained eye I found the type size, color and location tended to direct my eye in the way that gave me the most important information first and allowed me to find the smaller typed items after the bolder items had grabbed my attention. The musicians name is in a unique, custom font that gives a country-creole sort of feel which, if that is the sort of music he plays is spot on...otherwise it could be a little too stylized for music that isnt related (Ive never heard the music so I cant judge it at this time)
Ive also noticed that the type at the bottom, which is smallest, also has a bright color set on a dark background which allows it to pull attention without taking up much space. The justified, all caps website at the bottom however just doesnt feel like it fits with the rest of the text, and I think would be more successful had it been in small caps, or even centered rather than justified. I think the large spaces between each letter is distracting.
Overall I think this is a reasonably successful use of type.

Friday, January 16, 2015

Monday, April 28, 2014

Type process

I don't know if you can see the gif move but it is showing the process work of design. 

Water

Source/Description: 
For Good 50×70, Candy and James Reeves designed this poster for the African Medical and Research Foundation. Typography is the sole element used to highlight some startling facts: only half of people in Africa have access to safe water, and water-borne diseases kill one child every three seconds. You can purchase a heavy stock print at various sizes. 2008.

Inspiration: I really appreciate the dynamic message that was expressed in this piece. The type was the main focus and it reminded me of our first project. Using type as imagery is an effective tool when used corectly. I would like to do more like this but the conceptual side of typography is another field that will take some work to master. Overall I appreciate this form of design and will continue to research this form to expand my type usage.

type

This is a poster I stumbled upon recently. I think this is a great example of how powerful typography can be. I'm sure you can name 90 percent of the brands used to create this poster. although the rest of the letters from that brand is not shown, the iconic nature of their typeface is easily recognizable.

Blog: window type

Source: internet

Description: Hand rendered typeface, on window glass

Inspiration: When I first came across this typeface I was in awe of the design of the hand rendered type. As far as communicating a message it is very difficult to read. I may not understand because it is in a different language, but if not it is still very difficult to read. I really enjoy the slab-serif feel with the elegant curves that are added to certain letters. As I progress in my design I will take the dynamic imagery that is created here and apply it to my style. The angle that the type is sitting on is very dynamic and effective. The upside diminishing effect was a nice touch as well.