Source: Picked it up from when I got to hear Aaron Draplin speak.
Object Description: A small blue memo book with graphing paper inside. It's neat and small and simple.
Typeface Description: Bold sans serif for the title and smaller sans serif for the rest of the type. There is only one instance of the font being italicized. The inside has some silly 'practical applications' with the same font but smaller size.
How does it enhance message? The neatness/simpleness of the book is enhanced by the clean sans serif. It's all kerned and leaded to make a very uniform, simple cover.
How will it influence me? It will remind me that simplest designs are very practical especially for such a simple product. It is very uniform and symmetrical and approachable.
Object Description: A small blue memo book with graphing paper inside. It's neat and small and simple.
Typeface Description: Bold sans serif for the title and smaller sans serif for the rest of the type. There is only one instance of the font being italicized. The inside has some silly 'practical applications' with the same font but smaller size.
How does it enhance message? The neatness/simpleness of the book is enhanced by the clean sans serif. It's all kerned and leaded to make a very uniform, simple cover.
How will it influence me? It will remind me that simplest designs are very practical especially for such a simple product. It is very uniform and symmetrical and approachable.
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