Monday, March 17, 2014

JUICY TYPE - AMY KLIMITCHEK


Classification: juice packaging/ modern san serif font/ designyoutrust.com
Object/Audience: Thirsty Shopppers who appreciate creative design
Communication: To go with the name Gloji the juice uses a lightbulb shaped bottle, and along with this creative shape of packaging it uses a san serif that has curves in the type that looks really good with the curves of the bottle. The sharing of the dot on the j and i was also a nice touch.
Influence: I think this is a good example of Typography on packaging because the shapes of the letters fit the style and shape of the bottle it's on. A blocky serif font would have contradicted the overall feel of this packaging.

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