Young Living Essential Oils uses a classic serif font to define the stability and longevity of not only their oil diffusers, as shown, but of all their products. Young Living believes in the power of aromatherapy and has a variety of products to help individuals, from infancy to adulthood, to improve their over all living. By choosing a typeface that is grounded by serifs, young living chooses to focus their audience on the reliability of the products. If they had chosen a more delicate font the audience may not have taken them as seriously.
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