Kara Albe

This is a section of the menu from Z'Tejas Southwestern Grill on W. 6th Street in Austin. They advertise Happy Hour and, like any good Mexican-influenced restaurant, have a selection of margaritas, but they're also a reasonably-priced family establishment. I chose this section of the menu because it was so diverse and visually appealing, with a script font, embellishments, all caps sans serif and decorative slab typefaces, then a traditional serif for easy readability on the descriptions. The designer did a fantastic job establishing hierarchy, and even though several fonts were used it doesn't seem too busy or overwhelming. The limited color palette also helps clearly display the most important information in a beautiful cohesive way. I'm a believer in only using one, maybe two typefaces for anything, whether it's a document or a poster but this menu showed me that it's possible to use several if handled correctly. Also the paper was a very nicely textured heavy cover stock for an all-around elegant but rustic feel.