Above is a picture I took after purchasing a pair of Kendra
Scott earrings for a friend’s birthday. Kendra Scott uses an all Caps Serif
typeface with a metallic-gold hue for her product packaging logo. Kendra Scott
is a global, multimillion-dollar jewelry brand sold at places such as
Nordstrom, Neiman Marcus and many specialty boutiques worldwide. Kendra Scott
is a fashion brand name that is familiar to women around the world and has even
been spotted on celebrities who also love her unique and bold designs. The
typography used in her packaging is simple and elegant which allows the
attention to focus on her meticulously designed products. Kendra Scott’s very unique and colorful
designs combined with simple type allows the jewelry speak for itself. I really
enjoy simple fonts against bold designs. I believe that Kendra Scott’s type
choice on her packaging will influence my work by allowing myself to able to
use simple type solutions incorporated with bold designs.
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