Above is a picture I took after purchasing a pair of Kendra
Scott earrings for a friend’s birthday. Kendra Scott uses an all Caps Serif
typeface with a metallic-gold hue for her product packaging logo. Kendra Scott
is a global, multimillion-dollar jewelry brand sold at places such as
Nordstrom, Neiman Marcus and many specialty boutiques worldwide. Kendra Scott
is a fashion brand name that is familiar to women around the world and has even
been spotted on celebrities who also love her unique and bold designs. The
typography used in her packaging is simple and elegant which allows the
attention to focus on her meticulously designed products. Kendra Scott’s very unique and colorful
designs combined with simple type allows the jewelry speak for itself. I really
enjoy simple fonts against bold designs. I believe that Kendra Scott’s type
choice on her packaging will influence my work by allowing myself to able to
use simple type solutions incorporated with bold designs.
Monday, January 26, 2015
Chris Flores - Bully Project
Bully Project
This is a submission to the Bully Project Mural. The film is called Bully and is a powerful documentary about the effect of bullying and the opportunities we have in our lives to mean something to other people. The artist tried to represent the duality in the chances we have when interacting, using the same image of a hand to mean different things in 3 sets. Check out the links and if you are an artist, consider submitting a project.
Mural Project
Bully Project Film
From The Artist:
"For this piece I drew the entire thing in Adobe Draw on my iPad and used Adobe Color to get just the palette I wanted. I transferred into Illustrator to crop the piece and seperate out the sets of hands, but mostly done in Draw."
Madison Hanlon
Blog 1
Oakland Surf Club window logo- Pinterest photo

Oakland Surf Club window logo has two different type faces. One is a simple all Caps San Serif font differing in size, while the other has a classic vintage 50's feel. The intended audience for this logo feels like it would relate to classy or pricey surfers. The logo can be found outside the Surf Club store in Oakland California. The logos set up is clean and spaced out. Its large cursive font catches the viewers eyes. The designers choice to just keep the font white while on a transparent background gives it a simple but classy feel. I am attracted to vintage fonts and certainly love clean and classy logo fabrications, so incorporating those two elements will be a big influence in my designing choices.
-Madison Hanlon
Oakland Surf Club window logo- Pinterest photo

Oakland Surf Club window logo has two different type faces. One is a simple all Caps San Serif font differing in size, while the other has a classic vintage 50's feel. The intended audience for this logo feels like it would relate to classy or pricey surfers. The logo can be found outside the Surf Club store in Oakland California. The logos set up is clean and spaced out. Its large cursive font catches the viewers eyes. The designers choice to just keep the font white while on a transparent background gives it a simple but classy feel. I am attracted to vintage fonts and certainly love clean and classy logo fabrications, so incorporating those two elements will be a big influence in my designing choices.
-Madison Hanlon
Deyton Koch (January 26, 2015)
Earlier last week I got this interesting envelope in the mail. (Ignore the ripping, my mom opened my mail. Which, by the way, is illegal, mother. Also ignore the address if you are a stalker or murderer.)
Inside this awesome envelope was a little booklet advertising paper. The "French Paper" this company sells is really beautiful but it was their stencil font and their context photography using the font that really caught my eye. Here are some photos of the book:
This is all very random, but a day or two after I got this in the mail, I went to Under the Radar, which is a cool little event that the Austin chapter of AIGA puts on every other month, and the guest speaker was Karl Hebert ("Golden Lunchbox"), who actually is a Texas State Alumni. He was really inspiring and entertaining. Anyway, he designed a little poster that they sell at the meeting to raise money for the event.
So I am going to try to tie the whole blog together now...
First of all, this poster was printed on that awesome French Paper that I was talking about earlier. You can not tell but it is shiny, metallic, and high quality paper and print job. And they were passing out those little advertising booklets that I had gotten in the mail (minus the awesome envelope, that my mom ripped). The poster is a cool story too. Hebert works at McGarrah Jessee now, and apparently they have a weekly meeting. Every week for one year, during this meeting, he would draft out the word "super" and then draw it. So he had a collection of exactly 52 final draft hand-drawn "super"s that be ripped out, collected, and taped to his computer at his desk. This poster does not do the work that he put into this endeavor justice. I tried to take a picture of his slide show, but I was too slow. And, in my opinion, he did not even choose his better ones to make this poster, but I still had to have it. Hebert really encouraged doing things by hand and not relying so much on digital, which I really agree with.
Sunday, January 25, 2015
Ashley Tann
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FontsInUse.com |
This typography is the title page of a Swedish book called Schiff nach Europa, which was designed by Karl Gerstner and published in 1957. The book is about a transatlantic voyage of the ship Andrea Doria. The typeface used looks very similar to Helvetica, but, as Fonts In Use points out, is most likely Akzidenz-Grotesk. I love that this was produced in 1957, and yet is still very modern-looking. The typographic solution is so simple: cutting strips of the title and adjusting their placement. But even though it is simple, it is also very effective in communicating what the book is about: the voyage. This typography reminds me that sometimes returning to basics can be the best solution for a design problem.
Saturday, January 24, 2015
Robert Johnson blog post 1-27-15
As I scrolled through pages and pages of various type examples to find one to comment on for this blog, I came across this old concert poster. The thing that struck me first was the hierarchy of type. From my own untrained eye I found the type size, color and location tended to direct my eye in the way that gave me the most important information first and allowed me to find the smaller typed items after the bolder items had grabbed my attention. The musicians name is in a unique, custom font that gives a country-creole sort of feel which, if that is the sort of music he plays is spot on...otherwise it could be a little too stylized for music that isnt related (Ive never heard the music so I cant judge it at this time)
Ive also noticed that the type at the bottom, which is smallest, also has a bright color set on a dark background which allows it to pull attention without taking up much space. The justified, all caps website at the bottom however just doesnt feel like it fits with the rest of the text, and I think would be more successful had it been in small caps, or even centered rather than justified. I think the large spaces between each letter is distracting.
Overall I think this is a reasonably successful use of type.
Ive also noticed that the type at the bottom, which is smallest, also has a bright color set on a dark background which allows it to pull attention without taking up much space. The justified, all caps website at the bottom however just doesnt feel like it fits with the rest of the text, and I think would be more successful had it been in small caps, or even centered rather than justified. I think the large spaces between each letter is distracting.
Overall I think this is a reasonably successful use of type.
Friday, January 16, 2015
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