I blogged this Monday but I just looked for it and it wasn't there. So I tried to reblog it again and it's still malfunctioning. Sorry there are a few blank posts, technical difficulties!
Description and source: I took a picture of a letterhead system from a ca book that was totally awesome! I really enjoy the color palette and the typography. It's inspirational because it forces you to step up your game with a detailed letterhead system.
Wednesday, February 5, 2014
Monday, February 3, 2014
Blog Post #2
This typeface was created using pins and string. I really like how abstract the letter forms are. They maintain legibility, and are very precise and clean letterforms. I also really like that they elude to the letters "WOW" instead of physically including all the letterform body parts. By omitting the counter spaces you can create a much more stimulating play on positive and negative space; plus the viewer is required to look at it a little longer and really dissect it. I'm a big fan of creating type with things other than the computer. By adding a 3D element to your letterforms you can create a whole new level of depth in your work both literally and figuratively. In this particular image the letters are formed out of negative space; this creates interest and an overall tone of fun with this loud typeface. It pops off the page and practically screams "notice me!"
Casey Sturm - Handwritten type
description: It is a very organic and free type, handwritten quote on a starry background
object: I saw this originally on pinterest and it was not on a specific object but rather a screensaver sort of piece.
analysis: there is a combination of handwritten script type as well as hand rendered capital. A few of the letters have serifs but not consistently so I would consider it a serif like type.
Influence: I really appreciated the fluidity of the type and the hand rendered aspect of it. It reminds me not to exclude human made type in my designs.
Source: San Jose Hotel in Austin. Classification: Sans serif with additional script like font Description: Metal type framed by plants with other decorative elements to add interest. Message: I think the type choice adds to the feeling that the hotel owners want people to feel as they walk by. Very simple elegant letters neatly spread across the greenery with smaller script type makes it feel tranquil. Influence: I like the feeling the type face and layout gives and I will keep those to thinngs in mind when working on future designs.
Butter Sweet
The serif type that compliments the main type also works well. It is more of a standard type face, however it matches the idea of the "Butter Sweet" font.
thrasher magazine
Description- this is a classic typeface used in a lot of minimalist design, the store itself is based on the idea of simple clothing produced in multiples, very parallel to the idea of swedish design and helvetica in general
Object- the object is the store sign from the front of the shop, it is used to show people where the store is at and to give a type of vibe to the store , both visually and conceptually. The logo is simple and is used in various places around the store, it is seldom seen outside of it basic black typeface.
Typeface Analysis - The typeface itself is very iconic, and one of the most recognized typefaces around the world, the logo is heavily kerned and weighted by using the bold part of the family. the lack of space between the letters adds to the strength of the type heavy logo.
Influence on my work - I enjoy this type of design because i believe that t is so widely used that there is a lot of room for interpretation and availability . It gets the message across and thats often my main focus, it doesn't depend on a gimmick and it is easy to use and understand . I think that as far a my work goes i enjoy it because its a nice mix of utilitarian design as well as practiced design principles.
type and branding
Typeface description: numerous iconic brand typefaces
Description: the designer of this wanted to show how type can make a brand without the use of imagery.
How it enhances the message: This is a poster I stumbled upon recently. I think this is a great example of how powerful typography can be. I'm sure you can name 90 percent of the brands used to create this poster. although the rest of the letters from that brand is not shown, the iconic nature of their typeface is easily recognizable.
Influence: this piece inspires me to not only think about type as a supporting element to a brand, but rather consider it for other applications.
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