Sunday, February 16, 2014

Minimalistic Type Design

This typeface was designed by Philippe Cossette. He created this minimalistic type design by using basic geometric overlays to create complex compound shapes. Each letter is distinct and legible while at the same time being abstract. The typeface is inventive and original. There is a playfulness about it that stimulates the reader. I feel engaged myself even as I read each letter form. I really like that it is so simple, but at the same time so complex. It makes you think, but not too much. This inspires me, because I want my future work to be just as fun and stimulating, all while maintaining a certain level of sophistication.



What a Burger

Source/Description: These are the Whataburger ketchups. I love all the packaging. It is a mixture of sans serif with serif as well as script. I think it works very well. The combo on typography is visually pleasing. This will help remind me that remembering all the details is important! Even something as simple as ketchup packets. I really like how playful the type combos are too.

160over90- Sam Popham

Source and Object Description: From this site. A viewbook for the University of the Arts in Philadelphia.
Typeface Description: Warped serifs. It's made to look like water rippling. 
How does it enhance the message? The look suggests water and depth as is the intention of the designers to capture the depth of the education.
How will this influence my work? The entire viewbook for the university was well planned despite the small deadline. I enjoyed the type on each page and this cover really fascinates me because even though its warped I can still read it clearly and I just really enjoy the design of the entire book overall. I hope I can create such visually interesting and well designed work. I want to be brave enough to warp type.

Lynn Bataillon Post 4

Sorry guys, I cant figure out how to rotate it.
Waiting/Part of Futire Retro exhibition/Digital print on plexiglass/2007

This poster is from an ad agency called The Futro Unit of Creative Services of Ljubaljana, Slovenia. It is part of a retro exhibition whose purpose it seems was to promote the agency. This piece was created by Stojanovic, the founder, and a team of his designers.
This ad demonstrates the idea of hierarchy in type. That is to say, in this case, what we read first, regardless of order. As usually the sentence would be in order for ultimate readability, that is not the case here. Viewers obviously read 'we' first, whether it is because of the scale or the contrary horizontal graphic accompanied by it or the position of the word 'we' on the page, it allows us to still read the sentence as it was meant to be read.
This brings up an excelent point for me, as I am usually stuck on the idea that words need to be in order in order to be understood. That doesn't seem to be the case and I look forward to trying this out in one of my projects.

The Last of Us


Source: from my video game collection
Typeface classification: The typeface looks like a sans serif called Press Gothic
Description: The game is about two strangers that meet under circumstances out of their control and must survive and endur a post-pandemic world. 
How it enhances the message: Something about the typeface just reads urgency to me. The distressed bits within the copy add a subtle amount of tension and really captures the mood of the game.
Influence: I revisited the game over the weekend and hadn't even really looked at the logo with an investigative eye since I had bought and beaten it originally in June. Taking the logo into consideration with the story and overall themes/mood of the game really adds so much more than initially encountering it, and I think details like that are really great and can add a lot to interesting typographical choices.

"I will honor the spirit of the text"




Source: Internet search

Description: This poster design only uses type and a limited color palette. The cut type really creates a dynamic piece that has an interesting hierarchy. The flush left type that fits in the corners of the larger text is used nicely.The axis on which the type is set is nice, but I do not understand the reasoning behind changing the axis. What was the thought process behind the axis change other than to make it look aesthetically pleasing?

Inspiration: I believe this piece is a great idea, but as I continue to design I would want to make sure my viewer can understand the reasoning behind my design. I appreciate the exploration of the type axis, but  I would want to see the deeper connection conveyed through the design as a whole.
I always enjoy viewing a background because I believe the content is the most important thing on a page and then the design comes next. As communication designers we must focus on what is being said before we begin designing.

Tuesday, February 11, 2014

San Marcos entertainments and culture


So at first glance I really like the "the future San Marcos" text, but I now realize I was being distracted by the fun texture and the blurred out photo in the background. It uses a script text, a tall bold San serrif, and a serif. The main reson I don't like the piece is, firstly, the readability. "2014 the future San Marcos it is here" just doesn't roll off the tongue. And secondly the placement, the "future" text is is up and an angle, while "San Marcos" had a bit of a skew to try and make up for the angle, but fails leaving a weird wedge of negative space underneath the stroke. The "the" is slightly hanging off of the "future" and the "2014" doesn't really seem to be aligned with anything, it's just hanging there. I think this layout had a lot of potential, but it really missed the mark. This will influence my future design work by reminding me to pay closer attention to the grid, because without one stuff like this happens. Also I need to keep an eye out for awkward negative spaces.