Classification: hand lettering
What: this is just a sticker on a bottle, but i's my favorite wake skate company and although their type is simple and elementary looking, it also represents their company and their view really well.
Analysis: If there was another typeface in place of the one that is there, i don't feel like the message would be heard. it is a small company that hand makes most of their boards and products, so this hand done typeface mirrors that perfectly. The break in the title AQUARIUM sort of makes it hard to read, but maybe separating the word AQUA was intentional.
Influence: Using a messy hand done type is a risky move, it does look sloppy and it kinda looks like "you don't care" but when done in the right setting it really adds to the overall feel.
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