What: It's an old sign for Mission Orange I found on The Clog Almanac: Old Signs of Life in Idaho. I'm not sure what mission orange is, but I'm guessing this sign is a promotion for a drink. I'm not sure why their brand is a church, maybe they are a church based operation?
Audience: It seems to be for people who like this orange drink, and entices them to go into a store.
Analysis: The typography kind of fun. They used all capital letters, which works for the balance of the sign, and the type is conformed well to the shape. The color choices are bold and eye catching.
Influence: This is a pretty good example of a vintage advertisement, and at the very least it has a fun brand.
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