Store sign

Source: Storefront sign

Description: This is a store hour sign that is poorly kerned and the two typefaces chosen do not work together. The outline on the typeface is very outdated. Iagree that the sign is conveying a message and serving its purpose, but from a design stand point this is not effective.

Inspiration: I am not an advocate for the design of this sign. The overly spaced letters are ineffective and do nothing for the overall design other than making the viewer work visually. This sign could have worked fine without the outline of the letters and the excessive kerning is unnecessary. The designer could have simply made the type larger in order to create the emphasis they were looking for. I understand there are times when excessive kerning is acceptable, but this is a poor example of it. As I progress in my design work I will look back to this example as something that will avoid in order to be a successful designer.