Monday, April 28, 2014

type: i chose this image of a cooled mailing box because of the numerous different types on it, they are all san serif but each one has a very distanct characteristic , i find this entertaining because there are literally 7 different typefaces on one package, which in most cases completely goes against the rules. I think the abundance of type has to do with the necessity of reading everything on the package to ensure shipping and to make sure than the box has everyones logo displayed who is involved in shipping. Inspirationally its not much , however i do enjoy the utilitarian aspect of it. I can see myself utilizing this in a kind of package design , but definitely not in a "design" way.

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