Inventive Type Solution

This composition of Times Roman is super inspiring. It is very inventive, and I could see how this particular strategy of using body copy to stand in for textual body parts could be used in many different ways. I think the combination of giant type mixed with tiny body copy is great, but the additional drop caps give this composition an extra punch. The range of size difference is extremely successful, and the  parts of the oversized letters that are showing are strategic and well chosen to assist the audience with legibility. Love it.

Classification: Hand drawn sans serif typeface
Description: Hand drawn type face using objects and designs to create the letter forms that say "just do it"
Message: The type greatly enhances the message because the use of sports equipment lends itself directly to the message of "just do it"
Future work: I really like the modern look of the designs used to create the letter forms. I will keep this in mind when creating hand rendered type. Perhaps for my lipstick catalog.

STAY STRANGE

Source: http://www.mariohugo.com/work/c8xdmy1omjdenj7zvvl3jh5sr4v59v

Type Classification: Sans-Serif, Capitalized, Negative, Condensed

What is it?: This is a project that Mario Hugo is working on at the moment for Jessica Walsh of Sagmeister and Walsh.  Those are all the details at the time.

Analyze this piece:  The type looks as if it has been rendered on a xerox machine.  I think he made the type out of neon first, then took it to a xerox machine.  Either way, I think he did a very good job of portraying the strange qualities of type.  The negative gives the type a creepy sort of feel, but the white surrounding the rest of the type makes it seem like the viewer is looking up into a hospital light. However, since he used a sans-serif, it isn't as creepy as using those thin serif typefaces.  This give it the "strange" qualities.

How will this influence my work?:  I haven't used a xerox for any sort of design since my first com des class.  I want to pick it up again.  The results were worth all of the paper wasted.

JUICY TYPE - AMY KLIMITCHEK

Classification: juice packaging/ modern san serif font/ designyoutrust.com
Object/Audience: Thirsty Shopppers who appreciate creative design
Communication: To go with the name Gloji the juice uses a lightbulb shaped bottle, and along with this creative shape of packaging it uses a san serif that has curves in the type that looks really good with the curves of the bottle. The sharing of the dot on the j and i was also a nice touch.
Influence: I think this is a good example of Typography on packaging because the shapes of the letters fit the style and shape of the bottle it's on. A blocky serif font would have contradicted the overall feel of this packaging.

Stairway to Heaven | Andrea Johnson

This illustration of the song "Stairway to Heaven" by Led Zeppelin was done by Nour Tohme.

The type used here is a sans-serif.

This is an illustration of a song; it's part of a serious of two other visualized songs. 

This visualization of Stairway to Heaven is really great. It's very well done and it really helps communicate what the song is about. The style is also parallel to Led Zeppelin's style.

I really appreciate what Tohme has done here. I feel like illustrating an image created with words in a song is a pretty ballsy thing to do. Especially because of how old the song is. Now every time I hear the song, I'll visualize this. This inspires me to think of things dimensionally; when I hear things that I like, whether it be a song, or a book, it would be a good idea to illustrate it, or draw it out just to strengthen those skills. And adding the type to the images makes it a tribute. 

Russian Constructivism

Classification: This font, done during the period of Russian Constructivism, is the grandfather of "modernized" sans-serif type faces. This is where it all began for the intuitive, modern-feel typography.

Object/Audience: This is the cover page for "Good!" by Vladimir Mayyakovsky. It was designed by El Lissitzky and completed in Moscow in 1927. The targeted audience was Russian citizens. So begins propaganda in the form of constructivist Russia.

Font/Layout: Constructivism was used as a break from "art for art's sake" in the early 20th century. The font was developed during this architectural movement and was designed to capture the social attention of Russians and to communicate a (social) message. Therefore the type is very simple, legible, and not clouded with imagery.

Influence: This example will forever influence my work and everyone's work around me. Without this movement, our idea of a sans-serif may be completely different. The way we communicate with simplicity would have been discovered in a different way, or maybe not at all. Now-a-days, type is able to stand alone if used correctly, and I would attribute this design element to the Russians early last century.

Field Notes - Sam Popham

Source: Picked it up from when I got to hear Aaron Draplin speak.
Object Description: A small blue memo book with graphing paper inside. It's neat and small and simple.
Typeface Description: Bold sans serif for the title and smaller sans serif for the rest of the type. There is only one instance of the font being italicized. The inside has some silly 'practical applications' with the same font but smaller size.
How does it enhance message? The neatness/simpleness of the book is enhanced by the clean sans serif. It's all kerned and leaded to make a very uniform, simple cover. 
How will it influence me? It will remind me that simplest designs are very practical especially for such a simple product. It is very uniform and symmetrical and approachable.