Stacked

Classification: slab-serif

What is it?: This appears to be a 'type as texture' type project. While you can understand the message, there is an aesthetically appealing way in which this design was created. The way the colors were incorporated works because of the analogous color scheme, and it works wonderfully against the dark background. It seems to stand out, but not in such a way as the letters look separate from the background, rather that they are coming out of the background.

The typography is arranged in such a way that the rag on the right and left looks interesting as a shape (perhaps a building to hold the elevator?), and this method balances well in this piece. The subtle repetition of the typography in the background makes a great texture.

Influence: This is another great example of stacking type on top of each other, which I have always loved as a style. The texture of the text was done in such a way that might be interesting for future projects, as I usually just give the type a color. Using typography as a texture is also something I haven't tried before, and hope to try sometime soon.