Monday, March 24, 2014

Jen Stephenson


Source: Internet
Classification: San serif block letters stacked
Description: This is a 3d design installation piece focusing on typography by Jaime Gonzalez. It spells out "Are you talking to me?" and the letters are stacked in all different levels coming out of the all at the viewer making for an interesting composition. 
Enhancement: Even though the type is san serif, the letters are altered a bit to fit certain shapes. The entire sentence is white making the viewer focus on the placement of the words. I think that it is effective in giving off a certain attitude and tone with the sentence. And for it being so squished together, readability is still well done. 
Influence: This is an reminder that sometimes simple is better. It is also a reminder that even strongly focusing on one thing such as placement and dimension and ignoring something like color and still balance each other out for a successful piece. 

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