Monday, March 24, 2014
Bareknuckle Pickups
Source: scan of cover that came with my guitar pickups
Typeface classification: Script
Description: Bareknuckle Pickups are a guitar pickup company from England making versatile pickups for modern guitarists. They're logo features an old style bareknuckle boxer and their name in a classic script typeface.
How it enhances the message: The typeface enhances the image out of pure necessity I believe; the name alone harkens back to early boxing and the image of the fighter places it in a time where I would imagine script or very ornate typefaces would have been used for posters for a fight.
Influence: The typeface encourages to think of cultural and time considerations when using a particular typeface to add believability or accuracy to an image along with being visually pleasing.
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