Monday, March 24, 2014

How 'bout them Cowboys | Andrea Johnson


This is a Cowboys pendant I've had hanging in my bedroom since around September. The Dallas Cowboys are pretty much a lost cause, and I am aware of that, but my love for them will never die.

Both typefaces on this pendant are sans serif. The one on the top is a script font.

The purpose of this pendant is simply to help someone express their pride and fandom of the Cowboys, so the purpose of the typography is to stand out and represent the team and their city.

The thing that stands out about this arrangement of type is the contrast between the 'Dallas' and 'Cowboys.' Although the 'Dallas' is script, it still has an edge to it, and it represents the city life of Dallas. The bold weight of the 'Cowboys' represents the strength and the solidity of the team that the Cowboys (should) have.

This will influence my work in the future because of its contrast. Contrast is a great solution for two word titles, and it can also work for larger, more intricate situations.



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