Monday, March 24, 2014

Hand Rendered Type


Classification: This composition contains elements of both serif and sans-serif typography. These are all hand rendered, however some are taken directly from specific typefaces, such as the Didot-looking "a."

Object/Audience: This is simply a statement that is in the early stages of a draft. The different copy is meshed together using different forms, shapes, and types of type.

Message: This is a perfect example of how type enhances the communicated message. By establishing a sort of hierarchy and placing type on different axis' with embellishment on shapes it gives a certain flow to the intended message, which is literal in this example. It gives the viewer a certain path to follow, with what are more or less "landmarks" along the way.

Influence: This is a great example of all different kinds of typefaces (from gothic to sans) working well together. Instead of working independently as different copy normally would, such as in headings, sub-headings and body copy, they work in unison, as cohesive elements which really do justice to what is being communicated. This is a great influence to pull from when one is feeling that types just don't match.

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