Monday, March 24, 2014


Source: Behind Middleton's Pub in Wimberley, Texas.  There was a table of these, and this one was pretty cool.

Type Classification: a fancy Serif, very ornate

What is it?:  This is a tap handle for Odell Brewing company's IPA.  It is a wonderfully crafted handle, to support a wonderfully crafted beer.

Analyze this piece: The type has these whimsical serifs that point outward for a very ornate and Indian feel.  The original beer was shipped from India to America, and this is their take on the beer.  The dot detail on the side matches the Indian style of printing that they do on a thin paper.

How will this influence my work?: I cannot get enough of ornate hand-types right now.  I am also looking for a typeface for a carnival inspired ice cream, and this might be it.

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