Molly Gardner 3/24

1.

2.CLASSIFY TYPE: Sans-serif, cursive, italic serif.

3. DESCRIBE OBJECT, AUDIENCE, PURPOSE: beer label, all consumers (especially alcohol consumers), and purpose is to present info and display brand.

4.HOW DOES TYPOGRAPHY ENHANCE MESSAGE?There is a good balance between the bold box and the tall white text. There is good variation that isn't too over-stimulating.

5.SPECIFICALLY EXPLAIN HOW EXAMPLE WILL INFLUENCE CREATIVE WORK: I like the use of shapes, lines, and images with the black and white scale. It is simple, yet complex and interesting enough. I will explore to a greater depth the possibilities with little color.