2.CLASSIFY TYPE: Franklin Gothic, Arial - sans serif.
3. DESCRIBE OBJECT, AUDIENCE, PURPOSE: Company sign, the audience is any consumer, especially coffee consumers.
4.HOW DOES TYPOGRAPHY ENHANCE MESSAGE? The typography isn't very dominating, which allows all aspects of visual to play a valuable part.
5.SPECIFICALLY EXPLAIN HOW EXAMPLE WILL INFLUENCE CREATIVE WORK- I will consider not making the type play the main part in the visual, and incorporate color variation, patterns, and shapes.
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