Typeface/Classification: This type is a heavily modified sans-serif. The type has been rendered vertically and the letters are also abstract. This typeface is a custom "Tokyo" font.
Object/Audience: This was done as a neon sign for a project in Tokyo. This version is the sign without the lights on. Ideally, inside of the characters, the shapes would be filled with light and they would descend down the form when lit.
Typography: The vertical orientation of the type gives the overall composition a very sign-like feel. The lines outside of the type also are intended to light up in unison to give a backlit, reflective-type feel, which obviously makes the type much more vibrant as a whole. It is rendered with great detail, which really gives the composition a finished feel to something that originally is very simple.
Influence: I currently am working on an exhibition book and my title page and cover utilize neon signage. This is a great reference as well as a different way of doing neon that very much captures the viewers attention. Would make for a great sign.
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