Classification: Serif, western
Description: Logotype image of a southern and western themed restaurant. This original type is reminiscent of Outlaw and other similar western style type faces. Letters are well proportioned and Futura Bold underneath (Milwaukee Wisconsin) complements. Pale orange/cream color gives a good old time feel.
Enhancement: As logotype the original type is unique to the restaurant. The old time feel given off by the color choice along with the western type give the viewer a sample of what to expect from the restaurant as far as atmosphere and the type of food served. Good branding.
Influence: Good branding is key to selling a product. Giving your audience an accurate first impression is important to the success of the product/brand.
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