Type Classification: The sign features both serif and sans serif type. The sans serif type is italicized and has a geometric feel to it while the serif type is more solid and reminds me of the outline font Princetown by Dick Jones.
Description: Centerpoint Station is known for its sandwiches as much as for the unique antique signs that cover the outside as well as the inside. This is just one sign that seems to be advertising either a clothing insulation product or some type of housing insulation.
Enhancement: The type is simple, bold and clear. As an advertisement the type should be easy to read and draw attention. The main product is bold and stands out while the purpose and company logo are smaller but not lost.
Influence: I see this type example as being a strong reminder not to get to crazy in my designs. Sometimes simple is the best way to effectively communicate your designs.
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