Source - This is a photo from a site called type goodness.com witch has a lot of good examples of the use of type on packaging.
Description- The type on the can is placed vertically in order to create a familiar emoticon with the C and the i (the winky face) witch many people are familiar with from texting. Simply placing the type vertically gave the can a personality.
Object- Can of Cider
Typeface Analysis - The typeface is a modern san serif. The designer placed emphasis on the C and i by giving them a black fill color wile leaving the rest of the word cider empty as more of a cut out from the top color of the can. The attention is drawn to the two letters that make a face for the can.
Influence on my work - This kind of design is so clever. I want my work to have this same style of problem solving that is so simple it can be clearly understood by everyone, and at the same time appreciated for being so creative.
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