Monday, January 27, 2014

Supreme Store-Isaiah Carrasco

Source - This is a photo of the sign that hangs in the front of the Supreme skate-shop in London.

Description- The typeface is futura bold oblique, it is a san serif typeface . The typeface is used heavily in Barabra Krugers design and has become an icon through supreme's use of it.

Object- The object is the store sign out front , its main purpose is to make a viewer aware of the stores location , i would say secondarily it is used as part of the overall design of the store and compliments the minimalism of the store. A tertiary object would be to relay the type of store Supreme is and what its brand stands for, It is very simple , timeless , and bold.

Typeface Analysis - The typeface itself is very iconic and striking , i think the message is enhanced due to its longtime use in consumerist culture and design , although it is minimal the idea of  being "supreme" is perfectly portrayed by the confidence of the typeface.

Influence on my work - I think that this kind of design influences me daily, supreme is my favorite brand and something that i have supported for many years , when i design i'm constantly referencing their use of minimalism and nostalgia to create new work.

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